I bought my iPhone back in September 2007 before my 2 month excursion to Europe. I love gadgets and I use technology to its capacity. Currently, I am an owner of a 17' Intel MacBook Pro and I was sold on Apple products. I tout them so if you come here looking for non-bias opinion then looks elsewhere. I love my iPhone but when folks consult me about their decision to purchase one, I am frank and ask them if they will really use it the way it is intended to.
Nonetheless, Michael Mace at Rubicon Consulting has broken down some basic demographics of iPhone users. One thing I do dislike about my iPhone is the social status symbol. It is this symbol that make most people buy it but not use it. So, I was not surprise upon reviewing the data that most people are not using their iPhone the way I do.
The big question is . . . Who owns an iPhone? Well, it turns out that younger adults which 75% were already Apple consumers. Interesting enough that fits me perfectly.
The next question would be . . . What do you do on your iPhone? Honestly, I do everything on my phone. I do have to admit that I do not use my camera phone but who buys an iPhone in order to take pictures? The numbers show that most people Email and I do that when ever I am not around my laptop. Not as many people compose email via their iPhone and I will acknowledge that if I have a choice between composing one on my iPhone or Mac, I opt out for my Mac even if I have to do it later on in the day. I am not used to writing on my iPhone but neither was I great at SMS when I had myK800. Only about 20% use the maps feature which I think is ridiculous since it is an awesome feature especially to aid in avoiding rush hour traffic.
Other data indicated that 63% only carry their iPhone but surprisingly the other third do carry another phone. I purchased an iPhone because I disliked having to carry my cell phone and iPod etc.
So, who suffered from the iPhone entering the SmartPhone market? The Motorola Razr sufered the most from Apple releasing the iPhone. Other Phone marked the larger percentage overall but as a manufactuer Motorola took the greated blow.
As I have claimed many times the impact of the iPhone on the consumer market may not be evident for another two years but rest assure change is on the way. The iPhone has created a minimum standard upon which other manufacturers must meet in order to compete against Apple. Just like 8 years ago when camera phones were introduced, it took about 3 years for all consumers to benefit from having a camera phone due to the new standard. I speculate that in a couple of years consumers will reek in the benefits that are currently unique to Apple and its iPhone. You can review more information concluded from the research via the Rubicon Consulting Firm website. And if you happen to own an iPhone and frequent my website, I have create a web clip so you can add to your home screen to make surfing to my blog easier. Enjoy!
