Peter Brown introduces Mobile Campaign

For the past 5 months I have been following the Houston Mayoral Candidates as they sprint along on this marathon we call an election … to be the next Mayor of the City of Houston.

Along the way only one candidate had implemented a Mobile Campaign … although rather weak in my opinion … at least people could connect to Gene Locke via their cell phone.

Well, apparently Peter Brown has joined Locke and in his new mailer he has implemented a call to action (thank God someone is finally listening!) in which he askes potential voters to connect with him via Facebook, YouTube, Twitter and get this …. their cell phone!

I was tipped off inadvertently after receiving an email from Matt Haridgree informing bloggers of the Flickr location of Peter Brown’s First Mail Piece.

Martha Griffin adds, "As far as I know, he's [Peter Brown] the first one to send out mail. I saw a mailer from him - large, 17x11, folded - that was quite good. It had the same look and feel as his website and commercials - very positive and focused on his experience and building a better Houston."

Peter Brown is serious about becoming the next Mayor of Houston and his actions in the past two weeks have been crystal. Brown was the first candidate to introduce a television ad and radio ad. He has started to mail out material to prospective voters and now he is connecting to folks via those same channels.

You can check out my TwitPic to what happens when you text “PETER” to “30364” from your cell phone.

Let’s see what kind of surprises the other campaigns pull this week.