The Future of Online Gaming

I like anticipating what the future of gaming will be and its impact on social interactions. I was interested in the approach that World Golf Tour took to establish a fascinating game with a unique business model.

The game does not require you to download any programs or install any new software. As long as you are running Adobe Flash and have an internet connection you are good to go. The game is free and easy to learn. I promise after 10 minutes of playing you will become addicted.

The business model is savy yet unique since it is free, right? Well, there are other free models but none with the polish and superb quality of this game. The scenery looks real ... because it is, they have geotagged tousands of photographs in order to provide a real life experience of the course. Think of mashing Google Streetview with a Golf Course but in a 3D enviornment and you will get an idea.

So, how do they make any money? It is quite elementary my dear. They sell sponsorships just like the real PGA does in tournaments. The second way is that they sell additional attributes such as golf shirts, colors or type of balls for a nominal price to customize your player. Think of it as investing in your online persona that will give you an extra edge with the right combination.

Another aspect that makes me think that this model may become popular is that they build a niche social network among the crowd. Players can team up and golf together while chatting no matter where they are in the world. Players can save video of their best shots and share it with friends or post it on their profile. The whole concept is neat and induces loyalty to the game.

I can easily speculate that future games may take a similar approach. First person shooter games may require additional developing time but a similar approach is possible. Advertisers may sponsor tournaments or different levels. Players may want to customize their player to represent them in a unique matter and will not mind purchasing additional items.

The sky is the limit and when people are playing for free, shelling out $2 or $5 here and there does not seem that bad, considering the initial investment when it comes to traditional gaming, which includes the cost of a console and video games can be steep compared to this model.